Magazin On The Secrets Of Selling

Nowadays, there are a lot of options available towards getting
that youthful glow for your skin. From the most complicated of
plastic surgeries, to a simple face lift or chemical peel -
there are about a hundred options that one can choose from to
remove dead skin cells and get rid of that old, wrinkled look to
give your spirits a lift and your morale a boost.

1. Skin Damage

When we go out and get exposed to sunlight, the outer layer of
our skin gets damaged and dead skin cells remain embedded on our
skin, resulting from the dirt that gets stuck to the pores.
Thus, as we grow old, the skin looks more dull and lifeless.
When you add the acne scars, freckles and other facial
blemishes, you really would like to have an option to restore
that youthful glow that only movie stars seem to exude on
screen, no matter how old or young they are.

2. What Is A Chemical Peel?

If you would not like to go for the surgical and more
complicated procedures such as face lift and plastic surgery,
chemical peel is definitely an option for you. There are three
basic types of chemical peel that you can choose from, depending
your individual need and skin type. Basically, a chemical peel
is a procedure wherein the dead skin cells and the damaged outer
layers of the skin are removed. There is that chemical word in
the term because a chemical solution is used to smoothen or even
out the texture of the skin. Eventually, the chemical applied
causes the skin to peel off, hence the term chemical peel. This
is typically done on the face, neck or hands. The procedure also
enhances your overall look by removing the damaged outer skin
layers. This is applicable and recommended for people with
uneven skin tones, for people with wrinkles and facial scars
from pimple/acne, and for people who just need to improve their
skin texture.

3. Mild Peel

This procedure removes the superficial skin layer. This is the
most skin-friendly type of peel and may be performed on all skin
types. It is used to treat simple acne and pimple scars and
uneven skin pigmentation. The chemical peel involves a dilute
acid solution, which normally stays on the skin for a few
minutes. After the chemical has been applied, the skin is
neutralized with water, then the solution is wiped off. This
type of peeling procedure produces a light peel, and will result
to a smoother and brighter-looking skin and improved skin
texture.

4. Medium Peel

This procedure goes a little beyond the superficial layer of the
skin. After the treatment, the person undergoing the procedure
will experience a sun-burned look and the skin might look
chafed. The chemical solution stays longer on the skin, as
compared to mild peels. This is applicable for people with more
sun-damaged skin types, and can treat wrinkles as well as uneven
skin pigmentation.

5. Deep Peel (RARELY USED)

As compared to the mild and medium-depth peel, the chemical used
for this type of peeling goes through several skin layers. This
can treat more pronounced skin pigmentations and wrinkles, as
well as pre-cancerous growths. Moreover, this has more medical
complications and considerations so it is better to consult a
medical professional before undergoing a deep chemical peel. The
procedure will definitely take a longer time, about more than an
hour, for the chemical applied on the affected skin to take
effect. However, the results are more glaring than the first two
types.

After the treatment, whether you opt to go for a mild,
medium-depth or deep peel, the person who underwent the
procedure will experience redness of the skin. This will be
followed by scaling, then peeling. The number of days that the
skin will peel depends on the strength of the treatment. It is
also important to avoid sun exposure after undergoing the
chemical peel procedure. Finally, it is always good to consult a
medical professional before undergoing any procedure, to be on
the safe side. It is better to know every detail about the
treatment that you would like to undergo, so that you would know
how your skin would be treated and what to expect right after
the treatment.

Ah, we live in a world of emails and the Internet, and isn’t it easier than having real-time conversations with people?

It may seem easier, but when it comes to recruiting, especially for call center positions, it’s absolutely essential to screen candidates by phone.

Why?

We need to hear their voices, because what we hear is what we get. We’re not hiring resumes; we’re hiring communicators.

Specifically, telephone screening accomplishes these crucial things:

(1) We can scope out the basic pleasantness or unpleasantness of their voices. If you can’t stand hearing that candidate’s voice, your customers will probably have the same reaction.

(2) We can challenge them by asking questions about their capabilities, experience, and other job related factors. If they hesitate or freeze up, guess what they’re going to do when customers are on the line.

(3) If they have sold before, by phone, we can ask them to role-play their last script with us. This will enable us to hear if that sort of selling style is compatible with ours, and whether they were scripted, at all. If they say they just improvised, you have a chance to tell them they’ll be using a script at your company. Can they handle that?

(4) You can discuss the pay plan, and you should do so. Whether it’s good, bad, or indifferent, it is a crucial factor. If they won’t or can’t work for the dollars you’re providing, or under a commission plan, screen them out, now.

(5) Any anomalies in their resumes can be covered and clarified right away, without wasting time with an interview.

The ONLY factor is whether they’re good on the phone, if it is a phone job.

Therefore, can you believe how stupid it is for recruiters to staff call centers by insisting there be “No phone calls, please!”

Well, that’s what you get when you delegate a phone task to a non-phone person!

Dr. Gary S. Goodman, President of Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone® and Monitoring, Measuring & Managing Customer Service. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC’s Annenberg School, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations in the United States and abroad. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com.

Objectives: Make sure the promotional products and run are linked to a stand well-defined marketing objectives. The targets must not be overly complicated.

The target: In making an target, custom promotion items campaigns should be directed to specific audiences. An objective for each audience should be acquired.

Messages: Promotional products need to convey a predetermined message to each audience. This subject matter needs to be clear and concise. No individual run must attempt to communicate too many messages. Usually, the most beneficial outcomes are accomplished when only one or two key items are accented.

Subject: An “umbrella” program theme should be developed. The idea should take into account subject matter, audiences and the nature of the wares or service.

Originality: Custom imprinted items themes and items need be as original as possible to pique interest.

Utility: Promotional products need be practical items that recipients will use time and time again. If the item is not used frequently, it should be be unique or ornamental and remain in view.

Follow-ups: Some of the most effective promotional product campaigns result in an improved rate of response from recipients or permit sales force follow-ups either by phone or in person. In this way a program can become a door opener.